How to do SEO For E-Commerce Website?

A Beginners Guides to Optimization of an E-Commerce website

SEO: Search Engine Optimization

Search Engine Optimization, every websites backbone, is the tool that can make or break any website. Optimization of an e-commerce website is more critical and complicated than doing SEO for any other website. It is because your e-commerce site can have many more hundreds or even thousands of product listings that require you to follow best practices ensuring the performance of your website at an optimum level.

Strategy

Forgetting to the top of Google search results there should be little margin or room for errors while conducting SEO for your e-commerce website. It is because ideally, you must be looking to be within top three positions to tremendously increase the traffic for your website.

The number one ranked result receives the search of 31.24 clicks. The number two gets half of it around 14.04 clicks and so on coming down for rest three ranked searches. These statistics show the importance of time spend and resource utilization required for your eCommerce website to win the SEO battle on Google ranking.

Auditing

You need proper research and study for the audit of your website to identify the SEO loopholes of your website. Pay keen attention to your product listing by unfolding the pages while analyzing your eCommerce site. This is the area where most of the mistakes occur and it’s the most vital feature of your website’s performance. Use the effective tools to ascertain the errors, duplicate content, missing tags and many more errors impacting the SEO performance of your site.

Keyword Research

This is the most important aspect of the SEO puzzle and wins over it. Wrong keyword search can lead you to low-quality traffic and minimal sales of your product. By strategically working on right keywords implementation on your product pages can reap you in attracting immense reputed consumers with huge sales targets achieved altogether. Perform on creating long-tail keywords (searches containing three or more words) research depicting an eye catchy relevance of the products. This eventually generates high feasibility of attracting and converting a consumer to buy your product which in turn gives you a solid reputation and higher ranking.

Internal Linking

The next step is internal linking. You might not have heard of this before, but I’m sure you know what it is. This is when you link pages of your website to other pages on your website.

Mobile Version of Website

Do you know how hot mobile shopping is becoming? Many people are not only browsing the web, but also making purchases through mobile devices, which means it’s really important to have a mobile-friendly version of your site.

Customer Reviews

According to Internet Retailer, you can increase your e-commerce conversion rate by 14-76% by adding product reviews to your online store. Jupiter Research also found that 77% of consumers read reviews before purchasing online.

In addition to increasing conversions, customer reviews also positively impact your SEO because more reviews = more content, and frequent reviews = fresh content, which Google loves to see.

To obtain more customer reviews, you can use a reward-based plugin like WooTheme’s Review for a Discount option.

You also can send an email out a few days after you know a customer has received a product asking if they need any assistance, and, if not, would they please leave a review. Simple tricks like this will really help your SEO!

Track of Other Websites

Always keep your eyes and ears open in evaluating and compiling the list of keyword search your counterpart sites seems to use in their SEO strategy. And then insight about which keyword is providing the best quality output. Figure out by trying to reach out to the best one by researching yourself. Focus on the product page review of the other websites to give yourself a better idea of organizing your SEO navigation search.